Makerspace at Center City PCS
Visual Identity System
Studio: Eighty2Degrees | Client: CCPCS
Creative Directors: Hannah Fichandler and Ambica Prakash
Design: Michaela (Kella) Keck, Kristina Tlusty, and Christopher Johnson
Center City Public Charter Schools (CCPCS) is expanding its commitment to academic excellence with a new 20,000-square-foot STEM-based makerspace for its 1,400 students. Inspired by strategic thinking games like Tangrams and magnetic tiles, we designed a bold, geometric type-based logo that embodies creativity and innovation. Each letterform was crafted by overlapping shapes, forming a custom typeface for the logomark. Alongside the logo, we developed key brand assets, including a factsheet, brochure, brand guide, and templates, to establish a cohesive identity for the new space.




