FarmSTAND

Branding, Visual Identity System, Social Media and Web Design

Studio: Eighty2Degrees | Client: FarmSTAND
Creative Directors: Hannah Fichandler and Ambica Prakash
Design: Michaela (Kella) Keck, Hannah Fichandler, Iris Tao, Dajana Strong, Kristina Tlusty, Rachel Wu

FarmSTAND started with Public Justice and evolved into its own independent force for a fair and equitable food system. We developed a bold visual identity to capture its grassroots spirit and steadfast advocacy in both courtrooms and communities. The design features dynamic photo collages with vibrant pattern overlays, hand-drawn accents, a striking color palette, and sophisticated typography that collectively convey the urgency of their mission.

Soundtrack to the Project.

Every creative journey has its own soundtrack. Here’s a curated selection of tunes that fueled my design process on FarmSTAND—just for fun and inspiration.

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Smithsonian – Office of Digital Transformation