Understanding Wood
An Educational Website about Wood as a Natural Resource
Wilsonart’s website, Understanding Wood, is an interactive, educational experience for architects and designers to learn about wood as a natural resource. It is a horizontal scrolling website that is meant to feel as if you are travelling to the top of a mountain forest. The animation and graphics are organic and interactive. The looping background starts at the bottom of the mountain and slowly travels upward until you reach the mountain peak at the end of the website.
You can find the current website at wilsonart.com/understanding-wood.
Soft Silk Masterpieces
Stone Laminate Web Design and Marketing Material
Wilsonart’s newest line of laminate, Soft Silk Touch, is such a convincing replica of stone that it is a true work of art. This was the line of thinking behind the launch of their integrated sales piece and web design. We sent samples of the laminate lasercut in the shape of famous stone works of art. This concept is mirrored in the web design, where the user can touch, pinch, and scroll through the stone laminate design and customize it into the shape of their favorite work of art.
Wilsonart Web Design
Various Projects
Wilsonart has trusted us to cultivate the aesthetic for their online presence. Overall, the goal is to make their websites more user friendly for residential clients and professional architects. A few examples of Wilsonart web design are shown below. The first example is the international online product catalogue redesign. Second, the Mermaid waterproof laminate website is an example of an individual product microsites. Lastly, we have designed event specific sites, like the third example, for the KBIS conference Wilsonart experience.
ROLE:
Graphic Design, Web Design
Agency: The Shop Agency
Creative Directors: Dustin Taylor and David Soames
Client: Wilsonart
Design: Michaela (Kella) Keck
Photography: The Shop Agency, Wilsonart