The Bingham House

Brand Identity System

The Bingham House is a historical gem in downtown McKinney that has recently been transformed into a picturesque event venue. The logotype is a modern take on a classic type lockup and includes a mini-icon of the house for ownability. The secondary mark is a gestalt illustration of the memorable house. The web design tells the story of the house with bright photography, elegant lines, and modern vintage typography. The line break icons replicate the house’s unique column architecture. The brand identity is sophisticated and inviting, mimicking the culture of this historical house.

You can find the current website at binghamhouse.com.

ROLE:

Graphic Design, Web Design

Agency: The Shop Agency
Creative Directors: Dustin Taylor and David Soames
Client: Front Burner
Graphic Design: Michaela (Kella) Keck and Caroline Hailson
Web Design: Michaela (Kella) Keck
Photography: Side B Productions, Front Burner