Tiff’s Treats
Blank Billboard (No Logo)
Tiff’s Treats has been delivering warm cookies in a classic white box with a blue ribbon for 21 years. Their fans know instantly what they’re looking at when they see this blue ribbon, from any angle. Thus, the iconic nature of this ribbon renders a logo unnecessary, which enables the entire billboard to become a larger than life size Tiff’s Treats box. This design was so influential, that Tiff’s Treats expanded the campaign nationwide to current and new markets.
Tiff’s Treats
Illustrative Icon Pattern
This fun and minimal icon pattern system is a major design component of Tiff’s Treats visual identity. The pattern consists of icons that communicate Tiff’s Treats core principle of making people happy with warm cookies, delivered. The icon system has grown into a diverse library that can be found on packaging, web design, store graphics, social, and more.
Tiffblitz®
Frozen Cookie Dessert - Packaging Design
The Tiffblitz® logomark is a forced connection between a cookie and a snowflake to clearly convey that it is a frozen cookie dessert. The Tiff’s Treats blue bow and typography connect the Tiffblitz® to its parent brand. On the peanut butter cup flavor, a peanut butter cookie crossmark replaces the original chocolate chip cookie logo. In addition, the round ribbon shape is also a forced connection with a peanut butter cup’s waved edges.
Tiff’s Treats
Social Media Content & Brand Illustrations
You aren’t just sending Tiff’s Treats cookies. You are sending joy, love, and connection; you are making memories happen. These insights help us connect to the Tiff’s Treats audience. For example, for the annual company retreat, we illustrated a series of posters personifying cookies getting baked by the sun by tanning at the pool, then cookies getting milk drunk together, and then a crazy cannibal cookie having a cookie dinner buffet. Also, for the 2020 virtual proms, we constructed a real dress out of Tiff’s Treats boxes. Additionally, the Tiff’s Treats mascot, Chip Chen, is always matching his costume for holidays or social trends. We provide beautiful and imaginative content that resonates with the Tiff’s Treats audience.
ROLE:
Art Direction, Design, Illustration, Content Creation
Agency: The Shop Agency
Creative Director: Dustin Taylor
Client: Tiff’s Treats
Design: Michaela (Kella) Keck, Caroline Hailson, Dustin Taylor
Illustration: Michaela (Kella) Keck, Caroline Hailson, Rob Cordes
Photography: Tiff’s Treats, Michaela (Kella) Keck, Dustin Taylor