Garrison Brothers
Bourbon Whiskey
Bottle Family Design
Garrison Brothers Bourbon Whiskey needed a beautiful bottle to match the excellence of the liquid inside, while still retaining its recognizable, original character. The iconic Texas star from the original bottle design was developed into the centerpiece of the new bottle design. Each bottle expression star houses a unique whiskey story – with metallic details that matched the wax colors they were dipped in. Instead of a single black wax, the family of bottles now boasts a wide collection of wax colors to represent the range of whiskey expressions. The silver belt around the waist of the bottle showcases the expression name and is surrounded by details from the star designs. Founder, Dan Garrison, used to sign every single bottle of whiskey, but as demand for the whiskey grew, he could no longer sign each bottle, so members of the distillery team began to share the responsibility. Now, his signature is proudly blown into the front of every single bottle. This bottle family redesign celebrates the quality of the bourbon whiskey inside, while honoring its origin.
Stay tuned: More bottle designs will be released soon.
Garrison Brothers Bourbon Whiskey
Balmorhea Bottle Design
Garrison Brothers Bourbon Whiskey
Single Barrel Bottle Design
Garrison Brothers Bourbon Whiskey
Laguna Madre Bottle Design
Garrison Brothers Bourbon Whiskey
Small Batch Bottle Design
Garrison Brothers Bourbon Whiskey
Cowboy Bourbon Bottle Design
Garrison Brothers Bourbon Whiskey
Honey Dew Bottle Design
ROLE:
Graphic Design, Packaging Design, Illustration
Agency: The Shop Agency
Creative Director: David Soames
Client: Garrison Brothers Distillery
Head of Marketing: Rob Cordes
Design: Michaela (Kella) Keck
Illustration: Michaela (Kella) Keck, Caroline Hailson, Rob Cordes
Photography: The Voorhes, Rob Cordes, Side B Productions, Michaela (Kella) Keck